Identifying customer need patterns for customization and personalization
نویسندگان
چکیده
منابع مشابه
The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Preface: All yours " All yours − mass customization transforms manufacturing in the 21st century, " wrote The Economist in a 2001 feature article. Enterprises in all branches of industry are being required to become more customer centric, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Mass Customization and Personalization are strategi...
متن کاملPersonalization and Customization Technologies
The article presents a survey of personalization and customization technologies. It starts with an analysis of user profiling and explains how user profiles can be used for generating personalized products and services. The article explains some standard personalization techniques such as rule-based filtering, collaborative filtering, and content-based filtering. Web usage mining is also explai...
متن کاملNew Directions for Mass Customization 30 New Directions for Mass Customization Setting an agenda for future research and practice in mass customization, personalization, and customer integration
In the closing chapter of this book we would like to share with our readers our view about the future of the customer centric enterprise and the enabling strategies of mass customization, customer integration, and personalization. We will also comment on fields for further research necessary for the development of new processes, tools and programs for integrating the customer into value creatin...
متن کاملCustomization and Customer Satisfaction for Mobile Commerce
This paper explores the impact of customization on customer satisfaction for mobile commerce. Customer satisfaction is one of the essential goals of CRM. Prior research has identified various determinants of customer satisfaction. Customization contributes to customer satisfaction by shaping customers’ perception of the quality of products and services. In the context of mobile commerce, many t...
متن کاملA Newsletter on Mass Customization , Personalization , and Customer Integration , edited by Frank T . Piller , TUM Research Center on Mass Customization & Customer Integration
Customize your time: Mass Customization in the watch industry: Watches are one of the most prominent fashion items and a dominant matter of self expression. Thus, customization of watches is a very interesting field to study. Recently, three new examples of mass customization in this industry came to the market: the Microsoft SPOT watch, the customization initiative in Swatch’s Via della Spiga ...
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ژورنال
عنوان ژورنال: Integrated Manufacturing Systems
سال: 2003
ISSN: 0957-6061
DOI: 10.1108/09576060310477799